Organization
At SMLNS, experts from various fields collaborate organically
to build an innovative ecosystem that makes everyday life better through technology.
CEO
Establishing a new standard in oral care through innovative technology and driving sustainable growth in the global market.
Sets the vision and core values of SMLNS while formulating mid-to-long-term business strategies. Leads the entire organization toward a unified goal by forging global partnerships and fostering a strong corporate culture.
Key Responsibilities
R&D Center
Researching cutting-edge hardware and algorithms for preventing oral diseases based on our proprietary microcurrent technology (SmartCircuit).
Develops microcurrent algorithms that effectively eliminate bacteria from teeth and gums, and handles precision circuit design and prototyping for implementation. Builds SMLNS's exclusive technological barrier through domestic and international patent applications.
Key Responsibilities
Design Team
Designing the optimal touchpoint between technology and users, completing the premium brand experience unique to SMLNS.
Designs the exterior of products like the hybrid brush based on ergonomics and consistently manages the Brand Identity (BI). Maximizes user satisfaction by optimizing the UI/UX of digital platforms linked to our subscription services.
Key Responsibilities
Marketing Team
Promoting the innovative value of SMLNS worldwide and building a brand fandom through data-driven strategic marketing.
Establishes tailored strategies for global market expansion and drives efficient customer acquisition through digital performance marketing. Increases brand awareness by communicating with customers through social media channels and engaging content planning.
Key Responsibilities
Sales Team
Aggressively expanding domestic and international online/offline distribution networks and driving revenue growth through strategic partnerships.
Diversifies B2B/B2C distribution channels and pioneers overseas export routes to increase the share of global revenue. Executes optimal sales strategies by responding agilely to market changes through sales goal setting and performance analysis.
Key Responsibilities
Operations (CS)
Providing the highest level of satisfaction throughout the customer's entire life cycle by realizing a lifetime warranty and seamless subscription services.
Optimizes the subscription service process to ensure an uninterrupted product supply, and builds trust through dedicated customer consultation and after-sales service (AS). Maximizes operational efficiency through advanced logistics and inventory management.
Key Responsibilities
Core Values
Profound innovation driven by precise details.
SMLNS focuses on the essence.
Technology-Driven
Innovating the essence of oral care through our proprietary microcurrent algorithm (SmartCircuit).
User Experience
Ensuring easy and intuitive care for everyone with an ergonomic hybrid brush design and seamless interface.
Sustainable Growth
Pursuing an ecosystem that grows with our customers, backed by a lifetime warranty and comprehensive subscription services.
